This week the GENTRY family is preparing to shoot our Fall 2010 campaign for our new season, The Salinger Collection.
The day started off with a walk through with our photographer, Toni Torres, on The Patron Express. Our pal Pam D. from Patron graciously gave us free reign to shoot on this beautifully restored original 1920’s train car that they run on Amtrak all across the country.
Afterwards, I swung by the jewelry district to visit Arsen, our jewelry manufacturer. He was literally in the middle of casting our masters and samples in his 8th floor studio.
The man has been casting and crafting jewelry for generations and is a master at what he does.
For the uninitated, the process basically entails:
1) Sketching the designs
2) Sketches into CAD files
3) CAD files are used to create wax molds
4) Wax molds are used to cast metal masters
5) From the masters, samples and production are casted
6) Plating and/or finishing
The Los Angeles Jewelry District is full of talented jewelers who have been honing their craft for generations. It just takes some great friends and mentors like Guillaume Pajolec of Han Cholo to help you navigate your way through the madness that is downtown LA.