GENTRY S/S 2011 Preview | The Mailer Collection

Photographer Carl Lindstrom shot our S/S 2011 campaign for The Mailer Collection.

Check out some behind the scenes photos from the shoot at The Genesee House.

Thank you to Ed Choi and Warren Baker for grooming and styling.

Thank you to Tere Artigas for letting us shoot at the beautiful Genesee House.

Thank you to James McCourt, Warren Baker, and Ramon Christian for being dapper gentlemen.

And thank you to Allie Greenberg for helping us find Carl Lindstrom.

The Art of Hosting a Dinner

The art of the dinner party is something we here at GENTRY take very seriously.

Here are several notes we’ve gathered over the years of hosting dinners that we feel are essential to a successful dinner party:

+ Guests : A balance of familiar and unfamiliar- there should always be a dark horse or two who are new faces, they always add a sense of novelty to the conversation. The 80-20 rule of vocation- Not everyone should work in the same industry

+ Restaurant / Food : Family style is always the best. Sharing food is a communal experience.

+ Seating : The art of the seating chart is truly an art form. Split up couples where possible and the boy-girl seating vs. the girl-girl seating is always preferable.

+ Host : Should always sit in the middle of the table.

+ Drinks : Before all sitting down, find a spot near the bar- or when available, around a fire pit outside- where people can ease into the dinner

+ Have a guest list like the ones pictured here:

Mr. Baker – French couture house that cannot be revealed

Mr. Stone – Levis

Ms. Imamura – GENTRY

Mr. Choi – Puma

Mr. Ashby – Michael Kors

Ms. Shaw – Noted Communications

Ms. Waldman – Voyeur

Mr. Anderson – Cultural Engineer

Ms. Tsukahara – Grad Student

GENTRY Hosts High Tea at Soho House

To celebrate the newly minted partnership between GENTRY and Soho House West Hollywood, we hosted an afternoon of tea and desserts with our closest friends and family.

We previewed our S/S 2011 collection along with the custom ties and tie bars we designed expressly for the staff of The Soho House.

Thank you to all our friends, family, stylists, editors, buyers, and members who came to support.

A special thank you goes out to Ashley Lent and Shelley Armistead of Soho House for all the hard work they put into making this partnership a reality.

PR Reportage | Taryn Cox The Wife

We had the serendipitous, chance meeting with Taryn Cox who runs a very highly-read and well-curated site, called Taryn Cox The Wife. The site is written from the perspective of the ‘good wife’, that nostalgic idealized version of what it means to be a true woman of the household, and an independent one outside.

We are continually awed by how small this big city of Los Angeles is.

Check out her piece on GENTRY by clicking HERE.